![]() Especially for small businesses, a regional reference is helpful to address the appropriate target group. Hence, think of simple and understandable hashtags that pick up on one of your products, for example, or pick up on an event.įinally, location-based hashtags also make sense if you want to promote an event or something local in general. This is especially interesting for brand awareness, as it allows you to build and grow a following or community. On the other hand, you can always create your very own hashtags, perhaps even very specific ones to your content or brand. ![]() If necessary, you can consider whether it makes sense for you to work with third-party providers and hashtag tools, too. Furthermore, you can likewise look for related hashtags in order to achieve a certain variance and ultimately a target group penetration. That is why the combination of big hashtags with niche hashtags is recommended. Similarly, you can critically examine your own content and its hashtags: what resonated well with your target audience and why?īe aware that the more popular a hashtag is, the faster you also risk getting lost in the big mass of videos. This will tell you what works really well and what generates a lot of engagement. Moreover, relate the hashtags of other companies and influencers to their videos’ likes. You will be doing a market and competitor analysis before planning the campaign anyway, so take advantage of the results. Under “Discover” you can also find an overview and the most popular songs with the hashtags that are currently hot.Īs on any social platform, it is also worth keeping an eye on your competition. Hence, the easiest way is to watch the For You page and use the same hashtags promptly. Especially on TikTok, you can often find short-lived hits that have just gone viral. Type a particular hashtag into the YouTube search field, and you will see a list of videos that contain that hashtag. Of course, it is advisable to keep an eye on the trends. There are 2 ways on how you can search and discover YouTube hashtags: Click on a video hashtag to find other videos that use the same hashtag.
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